This Looks Like Another Rehash Of The Old Self-Ref Joke...

[Bob Schroeck]

...but is in fact a link to an article in the Guardian that uses a rehash of the old self-referentiality joke to make a telling commentary on science and pseudoscience coverage in the media, and which hides a RickRoll in its links.
-- Bob
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Then the horns kicked in...
...and my shoes began to squeak.