Define house brand meal kits?
I don't think we have much in the Netherlands in the way of 'here's all the ingredients and a recipe,' it seems limited to soups, but we've got a fair variety of 'here's the herbs, spices and staple food all prepackaged, add meat and vegetables as described in the recipe.' Results vary, but mostly between 'decent' and 'actually pretty good.'
I don't think we have much in the Netherlands in the way of 'here's all the ingredients and a recipe,' it seems limited to soups, but we've got a fair variety of 'here's the herbs, spices and staple food all prepackaged, add meat and vegetables as described in the recipe.' Results vary, but mostly between 'decent' and 'actually pretty good.'